Gundo is an app for personalised nutrition by analysing your shopping cart and automatically recommending healthy options to ensure you have access to a balanced, nutritionally complete diet.
Founding Team
The Gundo cofounders have backgrounds in consulting and FMCG and are both IMBA alumni, combining deep knowledge of the sector with the ability to execute.
Trevor Ulbrick
Deal Lead
I am a seasoned angel investor, with 15 early-stage investments over my career. I have also mentored over 40 teams in IE’s StartupLab. I was so impressed with the team’s vision and determination that I did something I’ve never done before—invested in my former students!

I see tremendous long-term potential for GUNDO’s solution, both in LATAM and the United States. LATAM is a huge, untapped market for foodtech, with millions suffering from nutrition-related health problems like obesity. In the United States, many urban areas are “food deserts”, where it is difficult to find healthy, affordable eating options. With the pandemic driving many grocery shoppers online, the timing is perfect for a solution like GUNDO. People will now have the power to quickly and accurately determine their food futures.

Market validation: GUNDO will be running pilots with two of LATAM’s leading supermarkets (one retail, one online). This will enable them to fine-tune their product / market fit before expanding.

Highlights:

  • IE IMBA founders, graduates of Startup Lab and Venture Lab
  • A capital-efficient team of 7 full-time, combining operations, tech, and nutrition expertise
  • Incubated by Startup Chile, LATAM’s top accelerator
  • Demo day winners “Most Investible Startup”
  • Launched B2C operations in Chile last year November, +600 downloads, +350 registered users, +50K website visits in the last 3 months
  • Launching B2B with a leading LATAM supermarket (JUMBO) and closing a deal with an 100% online supermarket (LOMI)
  • Raising pre-seed round of €400K (raised 50k private and 31k public already)
  • $30bn market opportunity in LatAm alone, with a 25% CAGR till 2030
Deal Terms

  • Allocation: Up to €100k
  • Min. Investment: €1000
  • Instrument: SAFE
  • Cap: €2M
  • Closing Date: 31st May 2023
Register Interest
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